Juices and nectars. Russian market of juices and nectars - forecast for 2013-2016

  • Дата выхода отчёта:
    24 май 2013
  • География исследования:
    Россия
  • Период исследования:
  • Количество страниц:
    413
  • Язык отчёта:
    Русский
  • Способ предоставления:
    электронный

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Мы располагаем полноценной методико-технической и кадровой базой, обеспечивающей качественное проведение комплексных маркетинговых и социологических исследований.

Subject of research: MARKET OF FRUIT AND VEGETABLE JUCES AND NECTARS

Goal of research: EVALUATION OF MARKET CONDITIONS AND FORECAST OF ITS DEVELOPMENT FOR 2013-2016

Regions of research: RUSSIA AND REGIONS OF RF

Basic units of research:

WORLD MARKET OF JUICES AND NECTARS
ANALYSIS OF RETAIL SALES OF SOFT DRINKS
ANALYSIS OF WHOLESALES OF SOFT DRINKS
VOLUME OF RUSSIAN MARKET OF JUICES AND NECTARS
TRENDS ON THE MARKET OF JUICES AND NECTARS
FACTORS AFFECTING THE MARKET OF JUICES AND NECTARS
STATE REGULATION OF THE MARKET OF JUICES AND NECTARS
THE LARGEST PLAYERS ON RUSSIAN MARKET OF JUICES AND NECTARS
DISTRIBUTION CHANNELS ON RUSSIAN MARKET OF JUICES AND NECTARS
RAW MATERIALS BASE FOR JUICES AND NECTARS MANUFACTURE
JUICE PRODUCTION
NECTARS PRODUCTION
THE LARGEST RUSSIAN MANUFACTURERS OF JUICES AND NECTARS
ANALYSIS OF RUSSIAN IMPORT OF JUICES
ANALYSIS OF RUSSIAN EXPORT OF JUICES
PRODUCERS’ PRICES ON RUSSIAN MARKET OF JUICES
RETAIL PRICES FOR JUICES
CONSUMERS’ PREFERENCES
FORECAST FOR DEVELOPMENT OF THE MAKET OF JUICES AND NECTARS FOR 2013 – 2016

The largest Russian enterprises profiled:

“WIMM-BILL-DANN”, OJSC
“NIDAN-GROSS”, LLC
“LEBEDYANSKIY”, OJSC
“SADY PRIDONIA”, OJSC
“PROGRESS”, OJSC
The largest enterprises are presented by production volume, financial activity, sheet balances, profit and loss statements, cash-flow statements, subsidiaries and other information.

Information sources used:

Federal State Statistics Service
Ministry of Economic Development of RF
Federal Custom Service
Federal Tax Service
Evaluation of Experts of the Branch
Retail sales statements
Data of the main players of the branch
Printed and electronic publications of the branch

The research contains 139 Schedules, 117 Diagrams, 159 Tables, 1 Scheme

EXTRACTS FROM THE RESEARCH

ANALYSIS OF RETAIL SALES OF SOFT DRINKS
In 2012 retail sales of soft drinks reached ***,1 bln. rubles. This is by 1*,5% more than in the previous year, when sales of products just slightly exceeded the rates of 2010.
In its turn, the post-crisis 2010 was marked by high increase rate by *5,5%. Sales growth was provided by both growing prices for beverages and increase of volumes of products selling. During the crisis prices for juice concentrates grew significantly, while cost for juices and nectars grew due to rising of costs for raw materials.
Central FD

Volga FD
North Caucasian FD
Far Eastern FD
Ural FD
North Western FD
Southern FD
Siberian FD

According to the results of 2012, share of Central FD in 2012 was equal to 36% of the gross proceeds from retail sales of soft drinks. Volga region provided 16% of retail. Shares of North-Western, Southern and Siberian districts amounted to 11% each.
Change of structure of retail sales of soft drinks by federal districts of RF in cost terms in 2009 – 2012, %

In 2009 – 2012 structure of retail sales of soft drinks was changing: in 2010 share of Central FD reduced appreciably (by ** p.p.), at that share of Southern FD was equal to share of CFD and amounted to **%. At the same time in 2009 share of Southern FD (together with North-Caucasian) was equal to 1*%.
Shares of other districts in 2010 reduced by 1-3 p.p. in 2011 retail sales in Southern FD decreased; its share reduced by ***.

PRODUCTION OF FRUIT AND VEGETABLE JUICES
During 2007 – 2009 production of fruit and vegetable juices (baby juices not included) reduced significantly in Russia. If in 2006 ***,4 mln. nominal packs of products were manufactured, by 2009 this rate was twice less. Domestic production of juices depends much on import of foreign concentrated juice products. In 2008 – 2009 import volumes were characterized by negative dynamics; at that increase rates themselves were decreasing gradually.
Within the period researched the minimum was marked in 2011 – 2 668 mln. nominal packs of fruit and vegetables juices, that is by 12,3% less than production in the previous year. Positive trend was outlined only in the past 2012, when Russian manufacturers supplied the market with 2 989,6 mln. nominal packs of the product.

In 2009 more than **% of juice production, baby juices and nectars excluding, was focused on fruit juices output. For 2010-2011 share of vegetable juices started increasing and reached **,2%, however in 2012 due to higher increase rates in the segment of fruit juices, their presence consolidated again by 0,3 p.p. in comparison with 2011.

Vegetable juices
Fruit juices

Change of structure of Russian production of fruit and vegetable juices in 2009 – 2012, %

ANALYSIS OF RUSSIAN IMPORT OF JUICES
In 2012 ***,5 ths. tons of fruit and vegetable juices, worth a total of *** mln. dollars, were delivered to Russian market. It should be noted, if in 2011 in physical terms deliveries volume reduced by 17%, in cost terms rates kept growing (+13%) in the same year.
Mainly concentrated juice products are imported on Russian market. Despite Russian production of apple juice is mainly based on domestic raw materials, a part of concentrates are also to be bought in other countries.
The largest categories of products imported by Russia are apple and orange juices. The sections below contain information volumes of fruit and berries juices with different degree Brix reflecting product’s concentration degree.

As for fruit juices with Brix lower than 20 (lower than 30 – for grape juice), grapefruit and other citrus juices (except for orange) are imported in almost equal volumes. In 2012 1 *** and 1 **** tons were imported correspondingly. 6 301 tons and 6 629 tons of apple and orange juices were imported correspondingly. Two last categories were marked by increase of deliveries volumes by 20,4% and 14,1%.
in physical terms, ths. t
in cost terms, mln. dollars
Dynamics of import of fruit and vegetable juices in physical and cost terms in 2007 -2012

CONSUMERS’ PREFERENCES
Private labels
Low price segment
Mass
During the last two years a trend to reduction of premium juices is observed, while consumption of low-budget products is on the contrary growing.
Middle price
Premium
Consumers’ preferences by price categories of juice in 2008 – 2011, %
In 2011 the mass and the lowest price segments constituted *0% of the market. Buying juices of these segments makes those Russia citizens who could not afford juices due to financial reasons a part of juices consumers.
In 2011 in the structure of preferences share of premium products took only 1*,1%, while private trade marks - *,5%. Brands Private label becomes more and more popular due to low price (27,5 rub/l at an average) and also growing number of stores of "discounter" type and neighboring stores, where PLs constitute a significant part of assortment. According to the experts’ estimations, share of Private labelled products grew from *,9% in 2011 to *,3% in 2012 on the market of juices.


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