Alcohol and Russian market of alcohol products: complex analysis and forecast until 2016

  • Дата выхода отчёта:
    26 май 2014
  • География исследования:
    Россия
  • Период исследования:
    2014г.
  • Количество страниц:
    391
  • Язык отчёта:
    Английский
  • Способ предоставления:
    электронный

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Мы располагаем полноценной методико-технической и кадровой базой, обеспечивающей качественное проведение комплексных маркетинговых и социологических исследований.

RESEARCH METHODOLOGY

Subject of research:

MARKET OF ALCOHOL PRODUCTS 

Purpose of research:

EVALUATION OF THE CONDITIONS OF THE MARKET AND A FORECAST FOR ITS DEVELOPMENT FOR 2014-2016 

Region of research:

RUSSIA AND REGIONS OF RF 

The main units research:

ANALYSIS OF RETAIL SALES OF ALCOHOL PRODUCTS INRUSSIA

VOLUME OF RUSSIAN MARKET OF ALCOHOL PRODUCTS

SEGMENTATION OF RUSSIAN MARKET OF ALCOHOL PRODUCTS

STATE REGULATION OF THE MARKET OF ALCOHOL PRODUCTS

FACTORS AFFECTING RUSSIAN MARKET OF ALCOHOL PRODUCTS

TRENDS OF RUSSIAN MARKET OF ALCOHOL PRODUCTS

THE LARGEST PLAYERS ON THE MARKET OF ALCOHOL PRODUCTS

DISTRIBUTION CHANNELS ON RUSSIAN MARKET OF ALCOHOL PRODUCTS

RUSSIAN PRODUCTION OF ALCOHOL BEVERAGES

THE LARGEST RUSSIAN PRODUCERS OF ALCOHOL BEVERAGES

ANALYSIS OF EXPORT OF ALCOHOL BEVERAGES

RUSSIAN IMPORT OF ALCOHOL BEVERAGES

PRODUCERS’ PRICES FOR ALCOHOL PRODUCTS INRUSSIA

RETAIL PRICES FOR ALCOHOL PRODUCTS INRUSSIA

CONSUMERS’ PREFERENCES AND THE MAIN TRENDS ON RUSSIAN MARKET OF ALCOHOL BEVERAGES

FORECAST FOR DEVELOPMENT OF RUSSIAN MARKET OF ALCOHOL PRODUCTS FOR  2014-2016 

The largest Russian producers profiled:

“BREWING COMPANY "BALTKIKA”, OJSC 

“IGRISTYE VINA”, CJSC

“MKSHV”, OJSC (Moskovsky kombinat shampanskikh vin )

“ABRAU-DURSO”, CJSC

“LIKYORO-VODOCHNY ZAVOD “TOPAZ”, CJSC

“MOSKOVSKY ZAVOD "KRISTALL”, OJSC

The largest enterprises are presented by production volume, financial activity, sheet balances, profit and loss statements, cash-flow statements, subsidiaries and other information.

Information sources used:

FederalStateStatistics Service

Ministry of Economic Development of RF

Federal Custom Service

Federal Tax Service

Evaluation of Experts of the Branch

Retail sales statements

Data of the main players of the branch

Printed and electronic publications of the branch

The research contains 176 schedules, 59 diagrams, 161 tables and 2 figures

EXTRACTS FROM RESEARCH

CHAPTER 11. RUSSIAN PRODUCTION OF ALCOHOL BEVERAGES

During four recent years both decline and growth of production of liqueurs and spirits are observed in Russia. In 2010 volume of production of liqueurs and spirits reduced by **%. In 2012 production volumes increased by 13%. However sharper reduction for the period stated is expected in 2013 - approximately by **%.

Share of production of vodka in general structure of liqueurs and spirits production for 2009 – October 2013 exceeds share of liqueurs and spirits with alcohol content. Share of production of vodka does not decline lower than 80%. In 2010 share of vodka production increased significantly, then until October 2013 proportion of production of vodka and liqueurs and spirits remain the same.

CHAPTER 14. RUSSIAN IMPORT OF ALCOHOL  BEVERAGES

Volumes of Russian import of vodka and liqueurs and spirits showed reduction by 16% in 2009, that was due to the global crisis, which resulted in that more expensive imported liqueurs and spirits became less available for consumers.

Three fourth of Russian import of beer is delivered from  ***, **% of import – from Czech Republic , 5,7% - from Germany. All other countries constitute about one eighth of the import.

CHAPTER 15. PRODUCERS' PRICES FOR ALCOHOL PRODUCTS IN RUSSIA

Russian alcohol branch is regulated toughly by the government – by the Law “On the State Regulation of the Market of Alcohol” (171 - FZ) in particularly.

Russian market is characterized by increase of average retail price fir vodka. Thus, for 2009 – 2013 average consumers' prices for standard quality vodka increase almost two times - by 194 rub/l. This is due to peculiarities of  the state regulation.


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